Critical Evaluations should include:
o a systematic account of the stages of planning and production
o detailed reference to relevant real generic examples, indicating evidence of
independent research
o detailed reference to the relevant areas of institutional context and clear
understanding of where the candidate’s own production would sit within this
o detailed reference to audience feedback and use of theoretical framework in which to
place the production.
Students have to write more and have to give a greater sense of context, with attention to
audience, institution and comparison with real media output. There is also an expectation of
more explicit critical understanding, though they should beware of simply trotting out theories
in order to pick up marks. The most important use of ‘theory’ is to conceptualise what they
have produced.
Photographs taken by the candidates themselves, with proof supplied in the Critical
Evaluation appendix, in terms of the original pre-cropped or pre-manipulated
photographs. Original images must be wholly or originally produced. Any
manipulation of existing images cannot count as an original image.
46 Specification Content © OCR 2005
GCE Media (3860/7860)
ASSESSMENT CRITERIA CONTENT
Planning [30 marks]
Candidates are marked on evidence of the origination of the brief and of planning the
production, based upon teacher evidence and Part One of the Critical Evaluation. Planning
should include the organisation of time and equipment and where appropriate, the efficient
use of actors, settings and props. Where time-based media are used, prior scripting and/or
storyboarding is expected. For print and ICT based work, drafting is expected. In each case
teacher evidence must explicitly state how marks have been awarded for aspects of planning.
If a candidate has worked as part of a group, there must be clear evidence from the teacher of
the individual’s contribution to the planning of the work.
47Candidates need to decide on a target audience for the product and carry out some initial
research into that audience in the planning stage. They will also need to research existing
media practice and examples of comparable products in planning the production.
Storyboards/scripts/design plans and drafts will be required in the appendix of the Critical
Evaluation, as evidence of planning, but are not acceptable as a production in their own right,
as the production must be a complete artefact.
Construction [60 marks]
Candidates are expected to use and/or subvert established forms and conventions to make
meaning. Understanding of formal aspects of textual production needs to be demonstrated,
with attention to detail. There needs to be a clear sense in the product itself that it has
targeted a particular audience and met the original brief. A clear demonstration of the skills
needed in the particular technologies used to produce the text is expected.
If a candidate has worked as part of a group, there must be clear evidence from the teacher of
the individual’s contribution to the construction of the final production.
Critical Evaluation [30 marks]
The Critical Evaluation is designed to have a synoptic role in drawing upon the key concepts
encountered throughout the course and should cover the following areas:
Stages of the production, from original brief through planning to a technical account of
decisions and revisions made.
Analysis of the finished product in terms of how decisions about form and content have
affected meaning, how the text communicates through its forms and conventions Where
appropriate, explicit reference should be made to critical theory .
The production should be placed in the wider context of media institutions and audiences by
analysing the ways in which the text compares with real media output (including reference to
media institutions) and an evaluation of the relationship of product to audience (including
audience feedback).
76 Appendix A © OCR 2005
GCE Media (3860/7860)
3.2 Assessment Criteria Content
Planning [30 Marks]
Candidates will be marked on evidence of the origination of the brief and of planning the
production, based upon teacher evidence and Section One of the Critical Evaluation.
Planning should include the organisation of time and equipment and where appropriate, the
efficient use of actors, settings and props. Where time-based media are used, prior scripting
and/or storyboarding is expected. For print and ICT-based work, drafting is expected. In each
case teacher evidence must explicitly state how marks have been awarded for aspects of
planning.
If a candidate has worked as part of a group, there must be clear evidence of the individual’s
contribution to the planning of the work.
Candidates need to decide on a target audience for the product and carry out some initial
research in the planning stage. They also need to research existing media practice and
examples of comparable products in planning the project.
Storyboards/scripts/design plans and drafts are required in the appendix of the Critical
Evaluation, as evidence of planning, but are not acceptable as a production in their own right,
as the production must be a complete artefact.
Construction [60 Marks]
Candidates are expected to use and/or subvert established forms and conventions to make
meaning. Understanding of formal aspects of textual production need to be demonstrated,
with attention to detail. There needs to be a clear sense in the product itself that it has
targeted a particular audience and met the original brief. A clear demonstration of the skills
required in the particular technologies used to produce the text is expected.
If a candidate has worked as part of a group, there must be clear evidence of the individual’s
contribution to the planning of the work.
Critical Evaluation [30 Marks]
The Critical Evaluation is designed to have a synoptic role in drawing upon the key concepts
encountered throughout the course.
A recording of the stages of the production, from original brief through planning to a technical
account of decisions and revisions made.
Analysis of the finished product in terms of how decisions about form and content have
affected meaning and how the text communicates through its forms and conventions. Where
appropriate, explicit reference should be made to critical theory or contemporary
criticism/research encountered on the course.
The production should be placed in the wider context of media institutions and audiences by
analysing the ways in which the text compares with real media output (including reference to
media institutions) and an evaluation of the relationship of product to audience (including
audience feedback).
78 Appendix A © OCR 2005
GCE Media (3860/7860)
3.4 Assessment Criteria Level Descriptors for Unit 2733
The marking of Planning and of the Critical Evaluation are offered as generic mark schemes.
Individual criteria are indicated for each medium for the category of Construction. In arriving
at a level, teachers are advised to adopt a ‘best fit’ approach.
Planning
This category is to be marked on the basis of both teacher observation of the project and
material included in the candidate’s Critical Evaluation.
Level 1 0-11 marks
The production shows little evidence of planning from a brief (Assessment Objective Eight),
the work itself probably being incomplete. The candidate is unlikely to have undertaken much,
if any pre-planning research into similar products and a potential target audience. There is
minimal evidence of prior organisation of actors, settings, or props. Where time-based media
are used, there is little or no evidence of prior planning and for print or ICT-based work, there
is little or no evidence of drafting.
If the candidate has worked in a group, only a marginal contribution to the planning stage is
evident.
Level 2 12-15 marks
The production shows some evidence of planning from a brief (Assessment Objective
Eight), though it may not, for instance, have reached completion within the allocated time-
scale. The candidate has undertaken some minimal research into similar products or a
potential target audience. The use of actors, settings, props and technical resources is
evident in the work itself. Where time-based media are used, there is evidence of prior
planning, though this may not necessarily be in the form of storyboards or scripts. For print or
ICT-based work, there is likely to be some minimal evidence of drafting.
If the candidate has worked in a group, a satisfactory contribution to the planning stage is
evident.
Level 3 16-23 marks
The production is mainly well planned, with some evidence of organised use of time and
equipment. The candidate has devised an appropriate brief (Assessment Objective Eight)
as the starting point for limited research into similar products and a potential target audience.
The use of actors, settings, props and technical resources is mainly efficiently organised to
allow the project to progress. Where time-based media are used, there should still be some
evidence of prior scripting and/or storyboarding. For print or ICT-based work, there is some
evidence of drafting.
If the candidate has worked in a group, a strong contribution to the planning stage is
evident.
© OCR 2005 Appendix A 79
GCE Media (3860/7860)
Level 4 24-30 marks
The production is well planned, with evidence of organised use of time and equipment. The
candidate has devised an appropriate brief (Assessment Objective Eight) as the starting
point for research into similar products and a potential target audience. The use of actors,
settings, props and technical resources is efficiently organised to allow the project to progress.
Where time-based media are used, prior scripting and/or storyboarding is strongly evident.
For print or ICT-based work, drafting is evident.
If the candidate has worked in a group, an excellent contribution to the planning stage is
evident.
Critical Evaluation
In arriving at a level, teachers are advised to adopt a ‘best fit’ approach.
Candidates describe the production brief undertaken for AS and clearly indicate how the brief
chosen for A2 differs from it.
Level 1 0-11 marks
The candidate is likely to produce a blow-by-blow account of the production, with little
understanding of selection or relevance. There may be some minimal analysis of the finished
product. There may be an attempt to place the production in the wider context of media
institutions and audiences, though this will probably lack focus and probably lack relevance
(Assessment Objective Nine). Likely to be short.
Level 2 12-15 marks
The candidate gives an account of the production, with some reference to planning and some
to decision-making. There is some analysis of the finished product in terms of how decisions
about form and content, have affected meaning and how the text communicates through its
forms and conventions. .There is an attempt to place the production in a wider context
through some reference to real media output and some reference to audience feedback
(Assessment Objective Nine).
Level 3 16-23 marks
The candidate gives a mainly clear account of the stages of production, through researching
the brief and targeting an audience to a technical account of decisions and revisions made.
There is a largely complete analysis of the finished product in terms of how decisions about
form and content have affected meaning, how the text communicates through its forms and
conventions. Some reference is made to critical ideas encountered on the course. There is
an attempt to place the production in the wider context of media institutions and audiences
through some analysis of the ways in which the text compares with real media output and
some evidence of audience feedback (Assessment Objective Nine).
Level 4 24-30 marks
The candidate gives a clear and systematic account of the stages of production, through
researching the brief and targeting an audience to a technical account of decisions and
revisions made. There is a detailed and thorough analysis of the finished product in terms of
how decisions about form and content have affected meaning, how the text communicates
through its forms and conventions. Where appropriate, explicit reference is made to ideas
encountered on the course. The production is placed in the wider context of media institutions
and audiences by thorough analysis of the ways in which the text compares with real media
output (including reference to media institutions) and an evaluation of the relationship of
product to audience (including audience feedback) (Assessment Objective Nine).
3.5 Construction – Assessment of Technical Skills for Each
Medium
Where candidates have worked in groups, the teacher is asked to clearly indicate on the mark
sheets any differences in the contributions made by each individual to the group’s work.
The technical skills’ criteria for Construction are provided for each medium below and are to
be used for the assessment of (Assessment Objective Eight). In arriving at a level, teachers
are advised to adopt a ‘best fit’ approach.
Film
Level 1
Work likely to be unfinished 0-30 marks
There is evidence of basic ability in the work of any of the following technical skills:
• the ability to hold a shot steady;
• framing a shot appropriately;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately;
• using sound with images and editing appropriately.
Where a candidate has worked in a group, there is only minimal evidence of a contribution to
construction.
Level 2 31-38 marks
There is evidence of competence in some of the following technical skills:
• holding a shot steady, where appropriate;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately for
the task set;
• using sound with images and editing appropriately for the task set.
Where a candidate has worked in a group, a limited contribution to construction is evident.
Level 3 39-48 marks
The candidate is expected to demonstrate proficiency in most of the following technical skills:
• holding a shot steady, where appropriate;
• framing a shot , including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately for
the task set;
• using sound with images and editing appropriately for the task set.
Where a candidate has worked in a group, a strong contribution to construction is evident.
Level 4 49-60 marks
The candidate is expected to demonstrate excellence in most of the following technical skills:
• holding a shot steady, where appropriate;
• framing a shot , including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately;
• using sound with images and editing appropriately for the task.
Where a candidate has worked in a group, a major contribution to construction is evident
© OCR 2005 Appendix A 87
GCE Media (3860/7860)
ICT / New Media
Level 1
Work is likely to be unfinished 0-30 marks
There is evidence of basic ability in the work of any of the following technical skills:
• combining some or all of images, text, sound and video as appropriate for the task set;
• using ICT effectively to facilitate the combination of such material;
• producing material so that it communicates clearly to the ‘reader’;
• using the conventions of web publishing to enable the ‘reader’ to navigate the material
appropriately.
Where a candidate has worked in a group, there is only minimal evidence of a contribution to
construction.
Level 2 31-38 marks
There is evidence of competence in some of the following technical skills:
• combining some or all of images, text, sound and video as appropriate for the task set;
• using ICT effectively to facilitate the combination of such material;
• producing material so that it communicates clearly to the ‘reader’;
• using the conventions of web publishing to enable the ‘reader’ to navigate the material
appropriately.
Where a candidate has worked in a group, a limited contribution to construction is evident.
Level 3 39-48 marks
The candidate is expected to demonstrate proficiency in most of the following technical skills:
• combining some or all of images, text, sound and video as appropriate for the task set;
• using ICT effectively to facilitate the combination of such material;
• producing material so that it communicates clearly to the ‘reader’;
• using the conventions of web publishing to enable the ‘reader’ to navigate the material
appropriately.
Where a candidate has worked in a group, a strong contribution to construction is evident.
Level 4 49-60 marks
The candidate is expected to demonstrate excellence in most of the following technical skills:
• combining some or all of images, text, sound and video as appropriate for the task set;
• using ICT effectively to facilitate the combination of such material;
• producing material so that it communicates clearly to the ‘reader’;
• using the conventions of web publishing to enable the ‘reader’ to navigate the material
appropriately.
Where a candidate has worked in a group, a major contribution to construction is evident.
Cross-Media
88 Appendix A © OCR 2005
GCE Media (3860/7860)
Cross-Media
Level 1
Work is likely to be unfinished 0-30 marks
The candidate mainly demonstrates Level 1 technical skills criteria in the various media
employed in the production.
Where a candidate has worked in a group, there is only minimal evidence of a contribution to
construction.
Level 2 31-38 marks
The candidate mainly demonstrates Level 2 criteria in the various media employed in the
production.
Where a candidate has worked in a group, a limited contribution to construction is evident.
Level 3 39-48 marks
The candidate mainly demonstrates Level 3 criteria in the various media employed in the
production.
Where a candidate has worked in a group, a strong contribution to construction is evident.
Level 4 49-60 marks
The candidate is expected to consistently demonstrate Level 4 criteria in the various media
employed in the production.
Where a candidate has worked in a group, a major contribution to construction is evident.
Video
Level 1
Work is likely to be unfinished 0-30 marks
There is evidence of basic ability in the work of any of the following technical skills:
• the ability to hold a shot steady;
• framing a shot appropriately;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately
• using sound with images and editing appropriately.
Where a candidate has worked in a group, there is only minimal evidence of a contribution to
construction.
© OCR 2005 Appendix A 89
GCE Media (3860/7860)
Level 2 31-38 marks
There is evidence of competence in some of the following technical skills:
• holding a shot steady, where appropriate;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately for
the task set;
• using sound with images and editing appropriately for the task set.
Where a candidate has worked in a group, a limited contribution to construction is evident.
Level 3 39-48 marks
The candidate is expected to demonstrate proficiency in most of the following technical skills:
• holding a shot steady, where appropriate;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately for
the task set;
• using sound with images and editing appropriately for the task set.
Where a candidate has worked in a group, a strong contribution to construction is evident.
Level 4 49-60 marks
The candidate is expected to demonstrate excellence in most of the following technical skills:
• holding a shot steady, where appropriate;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately;
• using sound with images and editing appropriately for the task.
Where a candidate has worked in a group, a major contribution to construction is evident.
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